The British Academy for Training and Development offers a training course on Google Marketing Skills. It is presented to whomever desires to develop his company or organization and rise up the sales percentage for all the products. Hence, returns of institutions are increased through introducing Google Marketing Skilss in Google Adwords.

Marketing via google adwords is regarded as one of the best marketing means by far. It does not depend on any crooked ways when it comes to material transactions with clients. However, it provides them with detailed and accurate reports, not only concerning the number of clicks and interaction with the advertisement, but also detailed reports with all the actual payments of the advertisements in addition to all the possible, detailed accounts showing either keywords or impressions. As a matter of fact, it is the best in the field of sponsored advertisements on the internet. One disadvantage is that the website outer appearance looks a little bit weak as it is considered just a tool for spreading some important information for the clients. There are companies other than google adwords with various/numerous advantages, but they do not only depend on, or they are not only specialized in sponsored advertisements but they have other several jobs and services; for example, designing professional websites and setting out marketing plans, including television and internet directly and with lower costs through specialized networks or building integrated empire. Marketing via search engines is best featured by the unexpected increase in profits and the high returns provided by such engines of which Google Adwords are considered to be the best.

Information Security (IS) is the system used to secure the data transmitted via networks. In the technological development age and the prevailing different means of information storage and exchange; i.e. information transmission on networks and from website to another, it has become important to consider and observe information and data security. Information security is the science applied to provide great and adequate protection of information against any risks which may threaten or damage it through the tools and means required to protect information against internal or external risks. All standards and procedures taken to prevent having access to information by persons who are not allowed to access them through communications are used to ensure the authenticity and correctness of these communications. All techniques used in the world cannot be executed without Information Security (IS).

Target Category:

• Managers and owners of economic and commercial facilities.
• All employees in departments specialized in advertising and marketing.
• Technical departments' employees.
• Directors of technical departments.
• Technology development experts and networks protection systems.
• Managers and owners of companies.
• Directors of management departments in companies.
• Employees working in organizations using software systems.
• Corporate managers who want to make a special information work for their companies.
• Managers of software and technology departments in software companies.
• Computer and software department supervisors in IT companies.
• Software department supervisors who want to develop their departments.
• Academics of marketing and technology sections.

How will participants benefit from this course:

After attending the course, participants will gain perception of the following:

• Acquiring enough experience in designing websites so as to become distinguished when advertised.
• Developing skills in advertising via the internet and social networking sites.
• Using GoogleAdwords in marketing over google.

• Marketing definition and importance.
• Importance of marketing in increasing sales percentage.
• Information Systems definition and importance.
• Method of Information Systems engineering and assessment.
• Management Strategies of confidential information security.
• Keeping confidentiality and security of information.
• Information Security Management (ISM); their definition & importance.
• Method of access protection systems management.
• Smart Cards and their importance regarding Information Security (IS).
• The scientific and methodological definition of information systems.
• Mastering the most famous ways and methods in managing information systems.
• Deep study of the most advanced features of information systems to connect to successful companies.
• Required skills for using Google Adwords.